At Feels Botanical, we honour the apothecarian spirit by blending ancient wisdom with modern innovation to create an unparalleled sensory experience. This journey takes us through centuries of tradition, from the early herbalists of ancient China to the sophisticated apothecaries of medieval Baghdad, all the way to our contemporary craft of botanical Eau de Vie.
A Legacy of Healing
The art of apothecary has a rich history that dates back to 2200 B.C. in ancient China. Early practitioners sought out the medicinal values of herbs, laying the groundwork for what would become a sophisticated practice of blending and formulating remedies. By the 8th century, apothecaries had emerged in Baghdad, offering a range of medicines, syrups, tonics, perfumes, and wines. This practice spread across Europe, evolving from mystical alchemy into a more rigorous and scientific approach to medicine.
Ancient Practices Meet Modern Craft
At Feels Botanical, we embrace this heritage by combining age-old apothecary practices with the latest in botanical innovation. We meticulously source native, natural, and sustainably harvested botanicals, each known for its therapeutic properties and unique flavours. Our approach marries these ancient practices with modern sensibilities, creating a product that is both rooted in tradition and relevant to today’s discerning consumers.
Crafting Unique Experiences
Our journey began with years of sourcing, experimentation, and development. Under the guidance of our expert team, led by Blake, we have crafted four distinct botanical variations. Each of these variations is designed to offer a versatile and unrivalled sensory experience, crafted from our Australian grape base spirit. This spirit, born from the ancient, fertile lands of Australia, provides a holistic foundation for our botanical creations.
A Progressive Take on Tradition
While we honour the past, we are also dedicated to pushing boundaries. Feels Botanical represents a progressive adaptation of the apothecary tradition. By blending medicinal botanicals with a contemporary approach, we cater to the modern consumer while remaining true to the essence of traditional practices. Our creations are more than just beverages; they are a celebration of nature, history, and innovation.
A Holistic Experience
We exist to ignite creativity and consciousness, offering a drinking experience that is expressive, inclusive, and unadulterated. Our botanical Eau de Vie spirits provide a unique platform for enjoyment and exploration, reflecting the natural beauty of Australia and the timeless wisdom of apothecary traditions.
In the end, Feels Botanical is more than a product—it’s a journey through history and innovation, a testament to the enduring art of apothecary. Join us in celebrating this heritage with each sip, and experience the magic of blending tradition with modern craft.
