Education
Facere- The production of Feels Botanical
We are so glad to have documented the story of Feels from early ideas to first batch. Here, we present to you a technical, ethereal glimpse into the broad horizons travelled, inspiration found, and decisions distilled to deliver this unique grape-based spirit into your hands. Pour a glass, sit back, hit play.
From Vineyard To Distillery: How Feels Is Made
Sustainably-sourced, distilled, blended and batched. We're getting technical and lifting the lid on our spirit-making process. As autumn settles in each year, and as grape-picking winds down and the seasonal workers move on, vineyards may often find they’re left with too much fruit to process for the year’s vintage. In the wine industry, this is known as an ‘oversupply.’ Along with an allocated order, oversupply forms the bulk of our eau de vie spirit base. Bottom line is, with the majority of fruit coming from vineyards that would otherwise have to throw them out, this approach is about as sustainable as it gets. Less wastage, lower spirit miles.
This is where our narrative begins.
Born in the ancient, wild and fertile Australian continent, Feels Botanical embraces the wonders of our natural home to deliver a holistic drinking experience and a creative platform that is expressive, inclusive and unadulterated. This motion film is a journey through the land we live on and work with to craft the Feels Botanical range.
Meet the Creators
There are those times, for periods however long, when life lacks colour. When what we do no longer holds purpose, or when we have outgrown our circumstances. Years ago, it was from that spirit that our four botanical eau de vie came to be. Between our co-creators, Blake Vanderfield-Kramer and Steve Pillemer, it was the desire to inject the colour back in that led to a conversation about creative purpose, the future of craft spirits, and giving back.