In a significant move that reflects the evolving Australian liquor and hospitality landscape Feels Botanical has announced a strategic partnership with Cape Byron Distillery for the Sales and Distribution of their brand within the Australian market. This collaboration marks a new era in offering services, products, and brands that resonate with the changing consumption habits of Australians. Both businesses share a deep commitment to quality, sustainability, and creating memorable experiences for both customers and consumers. Eddie Brook, CEO of Cape Byron Distillery, expressed his enthusiasm for the partnership, stating, "This collaboration with Feels Botanical is a match made in heaven for us. They not only share our values, but also enhance our offerings with an all-Australian drinks menu that is versatile, unique, and of the highest quality."
Starting January 2024, the Feels Botanical range will be available through Cape Byron Sales Representatives and all good wholesalers. This partnership aligns with Cape Byron's focus on building quality brands based on product credentials, exceptional service, strategic drink offerings, and an enhanced consumer experience. Blake Vanderfield-Kramer, Co-Founder of Feels Botanical, highlighted the synergy of the partnership: "The alignment of product quality, being Australian made, and utilising Australian ingredients, coupled with a shared focus on sustainability and community, presents an exceptional offering to the trade and consumers. We're bringing an all-Australian product range that can deliver classic cocktails like Negronis and Martinis, all while being B-corp certified, a 1% for the Planet member, and using organic Australian grapes and botanicals."
